News

Woolly Mammoth Launches Tweet Up Audience Building Project

 

Woolly Mammoth is inviting Twitter users into rehearsals to build buzz around their upcoming production of Jason Grote’s Civilization (all you can eat).
Woolly Mammoth is inviting Twitter users into rehearsals to build buzz around their upcoming production of Jason Grote’s Civilization (all you can eat).

Attention fast-thumbed and frequently-followed theatregoers: Woolly Mammoth is recruiting Twitter stars for their new “Tweet Up” program. Three winners will be invited to the first rehearsal, technical rehearsal, final dress rehearsal and the press night performance of Jason Grote’s Civilization (all you can eat). The winners will be able to tweet their thoughts about the rehearsals, and the final dress will include live-tweeting from the winners as well as Woolly staff. The idea is to open the rehearsal process to audience members—and not incidentally create online word of mouth before the show opens. Think you’ve got sufficient Twitter star power to get chosen? Better act fast—Woolly Mammoth is announcing a winner Friday, January 13. Hashtags to use and more details on how to enter after the jump.

WOOLLY MAMMOTH THEATRE COMPANY ANNOUNCES INAUGURAL “TWEET UP”

EXPERIMENTAL STRATEGY DESIGNED TO ENGAGE AUDIENCES
INTERESTED IN THEATRE AND SOCIAL MEDIA

(Washington, DC) – Woolly Mammoth Theatre Company announces its inaugural “Tweet Up” in conjunction with the World Premiere of Civilization (all you can eat) written by Jason Grote and directed by Howard Shalwitz. The goal of these efforts is to open up the rehearsal process of a new play for select audience members interested in strengthening their engagement with Woolly Mammoth.

Selected participants of the Tweet Up will be invited to attend the first rehearsal of Civilization (all you can eat), a technical rehearsal, and the final dress rehearsal. Tweet Up participants are invited to tweet their thoughts and reactions to these events using the show’s hashtag #WoollyCIV.

The Tweet Up will culminate at the final dress rehearsal, where Tweet Up participants, along with Woolly staff, claque, and working group members are invited to live-tweet the performance.

In addition, Tweet Up participants will be invited to attend the press night of Civilization (all you can eat) on Sunday, February 19th at 7:00 pm.

DETAILS:
·         Individuals interested in participating in the Tweet Up should tweet at us (Twitter.com/woollymammothtc) as to why they are interested in participating. Answers should be submitted to us with the hashtag #WoollyTweetUp.
·         Three winners will be chosen from the responses. Winners of the Tweet Up will be announced via Twitter on Friday, January 13, 2012.
·         Tweet Up Participants must be available on the following dates:
1)    Tuesday, January 17th at 2:00 pm: First rehearsal of Civilization (all you can eat)
2)    Thursday, February 9th at 6:30 pm: Technical rehearsal of Civilization (all you can eat)
3)    Saturday, February 11th at 7:00 pm: Final dress rehearsal of Civilization (all you can eat)

ABOUT Civilization (all you can eat):

What do a corporate lecturer, a career waitress, and an anthropomorphic pig all have in common?

They are all characters in the World Premiere of Civilization (all you can eat), a vaudevillian romp of corruption, consumption, and enterprise at the dawn of the Obama age. Unlike anything you’ve ever seen before, this absurdist satire takes you through the world of six hungry city-dwellers, burning with ambition and a desire to “make it.” But at what cost? Sarah Marshall stars as Big Hog, the ultimate capitalist underdog, along with Danny Escobar, Naomi Jacobson, and an award-winning Washington cast.

"Grote has made a name for himself in recent years with scripts that explode the boundaries between the ordinary and the chimerical, the political and the aesthetic, the intimate and the dizzyingly cosmic." —The Washington Post

For more info about Woolly Mammoth Theatre Company, please visit www.woollymammoth.net


blog comments powered by Disqus